Huntsville Real Estate | Does The Brokerage Matter When Consumers Choose A Real Estate Agent?
Does the brokerage matter when choosing a Real Estate agent Apparently not, at least not to 97% of the people who chose to work with a Real Estate agent for other reasons in a recent study.
The NAR (National Association of Realtors) last year released a study that stated that less than 3% of agents were chosen by their affiliation to a particular brokerage. That is a surprising number that may seem hard to believe, to some. Especially in light of the fact that you see the massive brokerages continuing to grow, which tells me, at the very least, that they have done a very good job of convincing their prospective agents that there is a strong value proposition associated with their brand. They have effectively ?sold? this value, despite the fact that the buying public apparently does not agree.
Even Keller Williams, the 3rd largest Real Estate brokerage in the country agrees with my proposition. In an (undated) white paper they accept and agree with the notion that given the choice of 2 equal real estate agents, the prospective client (97% of the time) chooses his agent based on other mitigating factors, and not brand recognition.
I have always held this proposition and have seen it repeated constantly. People choose their agents because they like the agent. Because the agent has similar values, a strong work-ethic, is trustworthy and responsive. Because the agent listens to the potential client during the interview process and responds in-kind with thoughtful answers to questions and concerns. To put it simply, they choose an agent because the agent lives and breathes customer service. Isn?t that what this is all about? Being focused on the customer and not treating them like a means to an end or simply as a number.
I have heard of agents that use their client interviews as an opportunity to brag of their individual accomplishments and tout their strong numbers from years past. But to me, the more important issue is how you are going to help that customer sell their house or find the right house, and not how much Real Estate your ?team? sold last year.
I may sell fewer homes than some of the people who I compete against and I may not have the 30+ years of experience that some of them have. But I can promise I will work for you to the end and ensure that no stone is unturned when it comes to searching for homes or buyers. Experience can be important, but so can being a student of your trade. Laws change rapidly, procedures are changing at an increasing pace, technology is running laps around the ?old-standard? Real Estate magazines and allowing more people to see your home without ever stepping foot in your home, or ever leaving their house for that matter.
This evolution is something that every agent has to be aware of. Many people who were once spectacular in a position have seen the job outgrow them because they were too rigid and unwilling to change.
And I submit to you the proposition that the brokerage can matter, but it will have to be a game-changer. The common practice of accepting any agent with a pulse is not the way to do business. There are over 2,500 Real Estate agents in the Huntsville area and that is a staggering number for a city of this size. We all know people who have Real Estate licenses that have never sold a home, or simply sell when the opportunity arises. I chose Real Estate as my fulltime profession of choice, because I love all aspects of the business and am truly energized at the opportunity to help my clients achieve their goals. Be that selling a home or finding the right home at the right price in the right area for them. This is what can separate a brokerage from the rest, a focus on choosing the right agents. And this is the difference in the Mega-brokerage, steadfast in their ways, and the smaller brokerages with desire and direction.
This job is all about customer service and that is something that successful agents pride themselves in.
Nicole Arsenault
Realtor
Nicole Arsenault
Realtor
Level 10 Realty
brand is one that meshes well with classic homes, executive homes & more standard real estate as well. My branding is cohesive and gets noticed. If you think your home deserves a ?For Sale? sign that is more unique than the common, run-of-the-mill sign, then we should talk.
My sole mission is to help you sell your home in the quickest amount of time for the most money, or to help you find the home that you desire in the shortest period of time and help you get the best deal that you can.
? A Marketing Executive/Communications Director for a Marketing Firm
? 12 years of Sales Experience including countless awards
? Member of the National Association of Realtors
? Member of the Huntsville Board of Realtors
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ByNicole Arsenault
|
Does the brokerage matter when choosing a Real Estate agent Apparently not, at least not to 97% of the people who chose to work with a Real Estate agent for other reasons in a recent study.
The NAR (National Association of Realtors) last year released a study that stated that less than 3% of agents were chosen by their affiliation to a particular brokerage. That is a surprising number that may seem hard to believe, to some. Especially in light of the fact that you see the massive brokerages continuing to grow, which tells me, at the very least, that they have done a very good job of convincing their prospective agents that there is a strong value proposition associated with their brand. They have effectively ?sold? this value, despite the fact that the buying public apparently does not agree.
Even Keller Williams, the 3rd largest Real Estate brokerage in the country agrees with my proposition. In an (undated) white paper they accept and agree with the notion that given the choice of 2 equal real estate agents, the prospective client (97% of the time) chooses his agent based on other mitigating factors, and not brand recognition.
I have always held this proposition and have seen it repeated constantly. People choose their agents because they like the agent. Because the agent has similar values, a strong work-ethic, is trustworthy and responsive. Because the agent listens to the potential client during the interview process and responds in-kind with thoughtful answers to questions and concerns. To put it simply, they choose an agent because the agent lives and breathes customer service. Isn?t that what this is all about? Being focused on the customer and not treating them like a means to an end or simply as a number.
I have heard of agents that use their client interviews as an opportunity to brag of their individual accomplishments and tout their strong numbers from years past. But to me, the more important issue is how you are going to help that customer sell their house or find the right house, and not how much Real Estate your ?team? sold last year.
I may sell fewer homes than some of the people who I compete against and I may not have the 30+ years of experience that some of them have. But I can promise I will work for you to the end and ensure that no stone is unturned when it comes to searching for homes or buyers. Experience can be important, but so can being a student of your trade. Laws change rapidly, procedures are changing at an increasing pace, technology is running laps around the ?old-standard? Real Estate magazines and allowing more people to see your home without ever stepping foot in your home, or ever leaving their house for that matter.
This evolution is something that every agent has to be aware of. Many people who were once spectacular in a position have seen the job outgrow them because they were too rigid and unwilling to change.
And I submit to you the proposition that the brokerage can matter, but it will have to be a game-changer. The common practice of accepting any agent with a pulse is not the way to do business. There are over 2,500 Real Estate agents in the Huntsville area and that is a staggering number for a city of this size. We all know people who have Real Estate licenses that have never sold a home, or simply sell when the opportunity arises. I chose Real Estate as my fulltime profession of choice, because I love all aspects of the business and am truly energized at the opportunity to help my clients achieve their goals. Be that selling a home or finding the right home at the right price in the right area for them. This is what can separate a brokerage from the rest, a focus on choosing the right agents. And this is the difference in the Mega-brokerage, steadfast in their ways, and the smaller brokerages with desire and direction.
This job is all about customer service and that is something that successful agents pride themselves in.
Nicole Arsenault
Realtor
Nicole Arsenault
Realtor
Level 10 Realty
http://www.NicoleSellsRE.com
My brand is one that meshes well with classic homes, executive homes & more standard real estate as well. My branding is cohesive and gets noticed. If you think your home deserves a ?For Sale? sign that is more unique than the common, run-of-the-mill sign, then we should talk.
My sole mission is to help you sell your home in the quickest amount of time for the most money, or to help you find the home that you desire in the shortest period of time and help you get the best deal that you can.
? A Marketing Executive/Communications Director for a Marketing Firm
? 12 years of Sales Experience including countless awards
? Member of the National Association of Realtors
? Member of the Huntsville Board of Realtors
Article Source:http://EzineArticles.com/?expert=Nicole_Arsenault
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Arsenault, Nicole, and Nicole Emerson.?Does the Brokerage Matter When Consumers Choose a Real Estate Agent?.?Does the Brokerage Matter When Consumers Choose a Real Estate Agent?.26 Jan. 2011EzineArticles.com.5 Oct. 2011 http://ezinearticles.com/?Does-?the-?Brokerage-?Matter-?When-?Consumers-?Choose-?a-?Real-?Estate-?Agent?&id=5801751>.
Arsenault, N., & Emerson, N. (2011, January 26). Does the Brokerage Matter When Consumers Choose a Real Estate Agent?. Retrieved October 5, 2011, from http://ezinearticles.com/?Does-?the-?Brokerage-?Matter-?When-?Consumers-?Choose-?a-?Real-?Estate-?Agent?&id=5801751
Arsenault, Nicole, and Nicole Emerson. ?Does the Brokerage Matter When Consumers Choose a Real Estate Agent?.? Does the Brokerage Matter When Consumers Choose a Real Estate Agent?EzineArticles.com. http://ezinearticles.com/?Does-?the-?Brokerage-?Matter-?When-?Consumers-?Choose-?a-?Real-?Estate-?Agent?&id=5801751EzineArticles.com
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Huntsville Real Estate | Does The Brokerage Matter When Consumers Choose A Real Estate Agent?
Does the brokerage matter when choosing a Real Estate agent Apparently not, at least not to 97% of the people who chose to work with a Real Estate agent for other reasons in a recent study.
The NAR (National Association of Realtors) last year released a study that stated that less than 3% of agents were chosen by their affiliation to a particular brokerage. That is a surprising number that may seem hard to believe, to some. Especially in light of the fact that you see the massive brokerages continuing to grow, which tells me, at the very least, that they have done a very good job of convincing their prospective agents that there is a strong value proposition associated with their brand. They have effectively ?sold? this value, despite the fact that the buying public apparently does not agree.
Even Keller Williams, the 3rd largest Real Estate brokerage in the country agrees with my proposition. In an (undated) white paper they accept and agree with the notion that given the choice of 2 equal real estate agents, the prospective client (97% of the time) chooses his agent based on other mitigating factors, and not brand recognition.
I have always held this proposition and have seen it repeated constantly. People choose their agents because they like the agent. Because the agent has similar values, a strong work-ethic, is trustworthy and responsive. Because the agent listens to the potential client during the interview process and responds in-kind with thoughtful answers to questions and concerns. To put it simply, they choose an agent because the agent lives and breathes customer service. Isn?t that what this is all about? Being focused on the customer and not treating them like a means to an end or simply as a number.
I have heard of agents that use their client interviews as an opportunity to brag of their individual accomplishments and tout their strong numbers from years past. But to me, the more important issue is how you are going to help that customer sell their house or find the right house, and not how much Real Estate your ?team? sold last year.
I may sell fewer homes than some of the people who I compete against and I may not have the 30+ years of experience that some of them have. But I can promise I will work for you to the end and ensure that no stone is unturned when it comes to searching for homes or buyers. Experience can be important, but so can being a student of your trade. Laws change rapidly, procedures are changing at an increasing pace, technology is running laps around the ?old-standard? Real Estate magazines and allowing more people to see your home without ever stepping foot in your home, or ever leaving their house for that matter.
This evolution is something that every agent has to be aware of. Many people who were once spectacular in a position have seen the job outgrow them because they were too rigid and unwilling to change.
And I submit to you the proposition that the brokerage can matter, but it will have to be a game-changer. The common practice of accepting any agent with a pulse is not the way to do business. There are over 2,500 Real Estate agents in the Huntsville area and that is a staggering number for a city of this size. We all know people who have Real Estate licenses that have never sold a home, or simply sell when the opportunity arises. I chose Real Estate as my fulltime profession of choice, because I love all aspects of the business and am truly energized at the opportunity to help my clients achieve their goals. Be that selling a home or finding the right home at the right price in the right area for them. This is what can separate a brokerage from the rest, a focus on choosing the right agents. And this is the difference in the Mega-brokerage, steadfast in their ways, and the smaller brokerages with desire and direction.
This job is all about customer service and that is something that successful agents pride themselves in.
Nicole Arsenault
Realtor
Nicole Arsenault
Realtor
Level 10 Realty
brand is one that meshes well with classic homes, executive homes & more standard real estate as well. My branding is cohesive and gets noticed. If you think your home deserves a ?For Sale? sign that is more unique than the common, run-of-the-mill sign, then we should talk.
My sole mission is to help you sell your home in the quickest amount of time for the most money, or to help you find the home that you desire in the shortest period of time and help you get the best deal that you can.
? A Marketing Executive/Communications Director for a Marketing Firm
? 12 years of Sales Experience including countless awards
? Member of the National Association of Realtors
? Member of the Huntsville Board of Realtors
Article Source:
Did you find this article helpful?00
About the Author:
0){parent.location.href = self.document.location;}]]>
Home
? Real Estate
? Agents Realtors
Ads By Google?);for(i=0;i
?);}]]>]]>Nicole Arsenault
Basic PLUSAuthor|9 Articles
Joined: August 27, 2009
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ByNicole Arsenault
|
Does the brokerage matter when choosing a Real Estate agent Apparently not, at least not to 97% of the people who chose to work with a Real Estate agent for other reasons in a recent study.
The NAR (National Association of Realtors) last year released a study that stated that less than 3% of agents were chosen by their affiliation to a particular brokerage. That is a surprising number that may seem hard to believe, to some. Especially in light of the fact that you see the massive brokerages continuing to grow, which tells me, at the very least, that they have done a very good job of convincing their prospective agents that there is a strong value proposition associated with their brand. They have effectively ?sold? this value, despite the fact that the buying public apparently does not agree.
Even Keller Williams, the 3rd largest Real Estate brokerage in the country agrees with my proposition. In an (undated) white paper they accept and agree with the notion that given the choice of 2 equal real estate agents, the prospective client (97% of the time) chooses his agent based on other mitigating factors, and not brand recognition.
I have always held this proposition and have seen it repeated constantly. People choose their agents because they like the agent. Because the agent has similar values, a strong work-ethic, is trustworthy and responsive. Because the agent listens to the potential client during the interview process and responds in-kind with thoughtful answers to questions and concerns. To put it simply, they choose an agent because the agent lives and breathes customer service. Isn?t that what this is all about? Being focused on the customer and not treating them like a means to an end or simply as a number.
I have heard of agents that use their client interviews as an opportunity to brag of their individual accomplishments and tout their strong numbers from years past. But to me, the more important issue is how you are going to help that customer sell their house or find the right house, and not how much Real Estate your ?team? sold last year.
I may sell fewer homes than some of the people who I compete against and I may not have the 30+ years of experience that some of them have. But I can promise I will work for you to the end and ensure that no stone is unturned when it comes to searching for homes or buyers. Experience can be important, but so can being a student of your trade. Laws change rapidly, procedures are changing at an increasing pace, technology is running laps around the ?old-standard? Real Estate magazines and allowing more people to see your home without ever stepping foot in your home, or ever leaving their house for that matter.
This evolution is something that every agent has to be aware of. Many people who were once spectacular in a position have seen the job outgrow them because they were too rigid and unwilling to change.
And I submit to you the proposition that the brokerage can matter, but it will have to be a game-changer. The common practice of accepting any agent with a pulse is not the way to do business. There are over 2,500 Real Estate agents in the Huntsville area and that is a staggering number for a city of this size. We all know people who have Real Estate licenses that have never sold a home, or simply sell when the opportunity arises. I chose Real Estate as my fulltime profession of choice, because I love all aspects of the business and am truly energized at the opportunity to help my clients achieve their goals. Be that selling a home or finding the right home at the right price in the right area for them. This is what can separate a brokerage from the rest, a focus on choosing the right agents. And this is the difference in the Mega-brokerage, steadfast in their ways, and the smaller brokerages with desire and direction.
This job is all about customer service and that is something that successful agents pride themselves in.
Nicole Arsenault
Realtor
Nicole Arsenault
Realtor
Level 10 Realty
http://www.NicoleSellsRE.com
My brand is one that meshes well with classic homes, executive homes & more standard real estate as well. My branding is cohesive and gets noticed. If you think your home deserves a ?For Sale? sign that is more unique than the common, run-of-the-mill sign, then we should talk.
My sole mission is to help you sell your home in the quickest amount of time for the most money, or to help you find the home that you desire in the shortest period of time and help you get the best deal that you can.
? A Marketing Executive/Communications Director for a Marketing Firm
? 12 years of Sales Experience including countless awards
? Member of the National Association of Realtors
? Member of the Huntsville Board of Realtors
Article Source:http://EzineArticles.com/?expert=Nicole_Arsenault
Did you find this article helpful?00
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?); return;}google_ad_client = ?pub-3754405753000444?;//EA-Real Estate 160google_ad_channel = ?2012143359?;google_ad_output = ?js?;google_max_num_ads = ?7?;google_ad_type = ?text?;google_feedback = ?on?;google_hints = ?agent real estate agents because people home brokerage?;google_ad_region = ?test?;// ?>]]>Get Involved
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Ads By Google?);for(i=0;i ?);}]]>]]>Ads by Google ?;s += ? ?);return;}google_ad_client = ?pub-3754405753000444?;//2008-03-18: EA- ROS google_ad_channel = ?1904239528?;google_ad_output = ?js?;google_ad_type = ?image?;google_image_size = ?300?250?;google_feedback = ?on?;google_hints = ?does brokerage matter consumers real estate agent, real estate,real estate brokerage,real estate agent,keller williams?;google_ad_region = ?test?;// ?>]]> ? 2011 EzineArticles.com Click here to view rest of article from original site Tags: real estate, real estate agent, real estate brokerage Linux s1.agrohost.com 2.6.18-164.11.1.el5.028stab068.5 #1 SMP Mon Mar 15 19:26:36 MSK 2010 x86_64Similar Articles
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?; document.write(?+s+?
Arsenault, Nicole, and Nicole Emerson.?Does the Brokerage Matter When Consumers Choose a Real Estate Agent?.?Does the Brokerage Matter When Consumers Choose a Real Estate Agent?.26 Jan. 2011EzineArticles.com.5 Oct. 2011 http://ezinearticles.com/?Does-?the-?Brokerage-?Matter-?When-?Consumers-?Choose-?a-?Real-?Estate-?Agent?&id=5801751>.
Arsenault, N., & Emerson, N. (2011, January 26). Does the Brokerage Matter When Consumers Choose a Real Estate Agent?. Retrieved October 5, 2011, from http://ezinearticles.com/?Does-?the-?Brokerage-?Matter-?When-?Consumers-?Choose-?a-?Real-?Estate-?Agent?&id=5801751
Arsenault, Nicole, and Nicole Emerson. ?Does the Brokerage Matter When Consumers Choose a Real Estate Agent?.? Does the Brokerage Matter When Consumers Choose a Real Estate Agent?EzineArticles.com. http://ezinearticles.com/?Does-?the-?Brokerage-?Matter-?When-?Consumers-?Choose-?a-?Real-?Estate-?Agent?&id=5801751EzineArticles.com
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