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Friday, June 17, 2011
Search Engine Optimization (SEO) Specialist at Allied Business ...
Allied Schools is one of the largest distance education schools in the country. We have an immediate opening for an SEO Specialist to join our Marketing Department. This is a great opportunity for a skilled SEO to join a great team.
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SEO Responsibilities:
????????? SEO strategy and implementation.
????????? Hands-on optimization; improving site structure, page construction, content and keyword lists.
????????? Research, identify and establish partnerships with authoritative web sites for link-building.
????????? Review and expand existing marketing models for gathering leads.
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Requirements:
????????? High level of SEO ethics is required for this position and the ability to write, edit and schedule site content, meta data, and related tags
????????? Understanding of the search engine industry, SEO best practices, search engine algorithms and ranking strategies. The ability to communicate these items to colleagues and management teams
????????? Working knowledge of the product development stages and process, and the technologies involved in web development
????????? Familiarity with programming languages including HTML, CSS, JavaScript, and web technologies including online video, AJAX, RSS
????????? Contribute SEO recommendations and requirements to other product managers? product plans including site redesigns, product enhancements, and new site features
????????? Survey marketplace for similar approaches and SEO tactics and evaluate how Allied Schools might do things better differently or leverage successful techniques where they exist
????????? Troubleshoot and correct SEO problems
????????? Optimize Allied Schools for traditional search engines as well as for real time search, mobile search, video search, image search and more
????????? Stay on top of current search engine news, trends, SEO practices, and emerging items of interest
????????? Compile data for regular status reports, as well as analysis of specific product changes, enhancements or initiatives
????????? Evangelize SEO throughout the organization
????????? Manage reporting and communication of metrics within organization
????????? Optimize links and landing pages for conversion from search engines
????????? Define schedule, and support projects related to keyword opportunities
????????? Understand the major factors that influence natural search: indexation, content optimization, and linking; leverage understanding of SEO to build a solid plan
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Benefits include:
????????? Medical
????????? Dental
????????? Vision
????????? Life Insurance
????????? Paid Holidays
????????? Paid Time Off
????????? 401k
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For immediate consideration, please forward your resume to:
hire@alliedschools.com or fax to 949-206-0803.
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Feel free to take a look at our website: www.alliedschools.com
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Thursday, June 16, 2011
Airbus' plane of the future will harvest energy from passengers, earn Agent Smith's approval (video)
Airbus' plane of the future will harvest energy from passengers, earn Agent Smith's approval (video) originally appeared on Engadget on Tue, 14 Jun 2011 03:44:00 EDT. Please see our terms for use of feeds.
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Does Google Use Facebook Shares to Influence Search Rankings?
Intro from Rand - this post comes from Dr. Matt Peters, SEOmoz's data scientist. He came on board in February of this year after stints at Harvard (working on climate science models), Washington Mutual, JP Morgan and Fannie Mae (analyzing mortgage securities) and more (including some research into Google Places rankings last November). Matt's particularly passionate about bringing the best practices of scientific and quantitative analysis to the world of inbound marketing, and I'm very excited to welcome him to the Moz community.
One of the most interesting findings from our 2011 Ranking Factors analysis was the high correlation between Facebook shares and Google US search position. In fact, Facebook shares was the highest correlated single factor among the 100+ factors we examined:
This blog post presents some modeling results that look at whether Google may be using Facebook shares directly in it's relevance calculation, or whether the correlation between Facebook shares and search position is coincidental, aka the byproduct of other causal factors.
Correlation and Causation
As we have said time and time again on this blog, in our presentations and when speaking, correlation is not causation. However, this post will discuss issues of both correlation and causation, so for the purposes of this discussion it's important to understand the relationship between them on a deeper level. Correlation does not, in general, imply causation. However, two things that are causally related will often be well correlated. Correlation can therefore only be used to support or deny causation, but not to show it directly. Put another way, if we have some prior, a priori, reason to believe that two things are related, correlation can be used as a tool (with rigorous statistical underpinnings) to support the relationship. In turn, weak correlation can be used to weaken the argument that two things are related.
Before we started our work on the 2011 Ranking Factors, we had some reasons to believe that Facebook data may be used by Google. There was an interview with Google/Bing in December 2010 where they disclosed that they were using social media signals in to rank search results. We also began seeing Facebook share information in our search results, so we knew that Google had access to at least some Facebook data.
Even having this public comment from Google and seeing the Facebook data in search results (you can also observe them in Google realtime, e.g. here), we were still surprised at the size of the correlation in our ranking factor result and we wondered whether it was causal or the result of other factors like links. As a simple check, we ran some hasty partial correlations to control for links and concluded that they accounted for some of the correlation, but not all. This appeared to be another data point to support causation, or so we thought...
SMX?Advanced
At SMX Advanced in Seattle last week, Rand Fishkin presented the main results from the ranking factors work, including the partial correlations controlling for links. We were still not confident that Facebook shares were being used directly, so Rand was very careful to add several caveats saying that these might not be causally related. You can see his presentation embedded below:?
That evening, Matt Cutts, the head of Google's web spam team said that they do not crawl Facebook "wall" pages and implied that they don't use Facebook shares for ranking. His language was somewhat vague (leaving room open as to whether some forms of Facebook data are used or come via a special feed), however we and many others felt that Matt had implied that Facebook shares, specifically, are not part of their web ranking algorithm. Rand pointed out that Google does have some access to Facebook data overall and set up a small-scale test to determine if Google would index content that was solely shared on Facebook. To date, that page has not been indexed, despite having quite a few shares (64 according to the OpenGraph).
Both Rand and Matt's talks and the subsequent discussion with Danny Sullivan on Twitter was well covered over at Search Engine Land.?
Sitting in the audience, I began to think about the implications of this new information. If Google wasn't using Facebook shares, then the high correlation must be explainable with things that they are using. I made a short list of different factors that Google might be using to determine relevance that would also be correlated with FB shares:
- Links. Pages that are heavily shared on Facebook tend to also be heavily linked to.
- Other social media signals. Pages that are shared on Facebook also tend to be tweeted about and shared through Google Buzz.
- Quality content. People share pages that they find interesting and have high quality content. This drives positive usage signals (time spent on page, bounce rate, etc) that might be used.
- Association with well known, quality brands. There is likely more interaction with well known brands then lesser known brands, and this might drive deeper engagement with them on Facebook.
Building a better model for Facebook shares
I thought back to the partial correlations I had run a few months prior. At the time, I was mainly interested in a first look that could be done in a few hours, so I chose partial correlations using a limited set of four metrics from Linkscape as the control variables. Partial correlations use a linear regression model to predict the correlation variables (in this case Facebook shares and search position), the simplest type of regression model. It has the benefit be being well established and easy to use, but falls short when the underlying relationship is more complicated or non-linear. In addition, I didn't try to control for other social media signals since at the time we were interested in links.
I began to wonder if the results would change if I tried a more complicated model using Twitter/Google Buzz and all the available link metrics from Linkscape so I set out to build the model. Before describing the model, it's important to write down our modeling assumptions. They are:
- Google uses link metrics for ranking, similar to those available in our Linkscape API.
- Google uses other social media data, in particular Tweets and Google Buzz shares to rank.
We are testing whether Facebook shares provide any increase in predictive power beyond these factors.
To build the model, I took a subset of the full dataset used in the ranking factors report (scrubbed for data quality, but otherwise unchanged). The baseline mean Spearman correlation between search position and Facebook shares in this data is 0.30. Then I took all 61 keyword agnostic link metrics used in the ranking factors and (1) ran them through a generic filter to transform them to something close to Gaussian and (2) did a principal component analysis and kept the first 19 principal components that explain 99% of the variability in the original data. This allows me to use a complicated non-linear model without worrying about collinearity issues. I augmented the 19 principal components with three social media metrics, namely the number of Tweets and Topsy Influential metrics from Topsy and the number of Google Buzz shares.
I used a two step process to fit the actual model. First, about 33% of the URLs don't have any Facebook shares and the rest have at least one share. Fitting a regression model to a distribution with a big spike at 0 is generally not a good idea, so I first fit a binary classifier to the cases for 0 / 1 or more shares. Then, I fit a non-linear regression model to the remaining data with at least one share. Over fitting was controlled through cross-validation. The total predicted number of shares can be computed from the output of these two pieces.
The final model performs moderately well, with the correlation coefficient between actual and predicted shares at 0.73. However, the mean Spearman correlation between the predicted number of shares and search position is 0.27, nearly as large as the baseline 0.30. This strongly suggests that our interpretation of Matt Cutts' statement is correct and Google is not using Facebook share data directly to rank.
Takeaways
- Facebook shares, at least as related to Google searches, act as a sort of "super-metric", encompassing a variety of different factors (similar to SEOmoz's Page Authority and Domain Authority).
- Don't stop sharing and generating brand engagement through Facebook!? Driving deeper engagement through social media can only help your brand and likely has other positive benefits (by generating tweets or links, for example).
- Earning Facebook shares (probably) will not directly boost your Google rankings (though it may have positive effects that indirectly promote links, tweets and other signals Google may use).
- The process of doing this type of correlation work and sharing the results openly started a great dialogue in the search community, and through that we all learned more about how search works. We plan to do more work like this, and are planning a project for the Fall to compare Google and Bing results.
Finally, I'd like to thank Danny Sullivan and Matt Cutts for sparking this work through their discussion at SMX?Advanced.
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Legendary Coach Barry Switzer Teams with S2Verify to Launch Youth Sports Background Screening Website
Legendary Coach Barry Switzer Teams with S2Verify to Launch Youth Sports Background Screening Website
Screening all coaches and volunteers keeps kids safe and youth sports fun
Atlanta, GA (PRWEB) June 14, 2011
Barry Switzer, legendary former head coach of the University of Oklahoma college football team and the Dallas Cowboys?the only coach to ever to win three national college football championships and a Super Bowl?has joined forces with S2Verify, LLC, one of the fastest growing companies in the employment screening market, to launch a background screening website solely dedicated to youth sports organizations. The new website is accessible today at http://www.coachswitzer.com.
?Team sports have the power to positively shape our children by teaching them to collaborate with and trust other people?people of all ages, races and cultural backgrounds?in order to accomplish a bigger goal,? said Switzer. ?Our goal with this website is to help organizations create a safe, secure sports environment where kids and parents can play, learn and know they?re placing their trust in the right people.?
According to industry standards, all organizations that serve vulnerable populations such as children should at least perform a nationwide criminal background check on all employees and volunteers, not just a sex offender search. Just screening for sex offenders is not enough as a large majority of these crimes are plead down and these individuals are not in the Sex Offender Registry. Also, not screening the people who work with children is essentially an open invitation for sex offenders to join an organization.????It also increases an organization?s liability for negligence lawsuits, which can easily exceed $1 million, should an unfortunate incident occur.
?At S2Verify, we are the experts at using data and sophisticated analytics to significantly raise the level of security and safety for these organizations and we?re proud to team up with Barry Switzer to offer this vital service to youth sports, and at a discounted price that fits every budget.? said Bill Whitford, S2Verify founder and chief executive officer. ?This website is so incredibly simple, affordable and effective, there?s absolutely no excuse why an organization shouldn?t be performing background screening.?
The S2Verify youth sports website offers fast, powerful background screening searches to help identify people with a criminal history that might jeopardize the welfare of children or the larger organization. Based on an organization?s unique needs, needs, users can pick and choose from individual search options, or they can access strategic screening packages. To accommodate the budgets of youth sports leagues, all costs on the new website are reduced from normal retail prices, and additional discounts are available based on annual screening volume.
Organizations can sign up for this service online or learn more about it by visiting http://www.coachswitzer.com, or by contacting S2Verify at mail(at)s2verify(dot)com or toll free at 1.877.427.8258.
About S2VERIFY:
S2Verify is a leading process innovator in the application of integrated hiring solutions and employment screening technologies to the needs of business and individuals for employee and tenant information that is comprehensive in scope, delivered quickly to key managers, and easy to read, understand and use by authorized personnel. With headquarters in Atlanta and offices in Chicago and Miami, the privately-held company specializes in providing a customizable yet fully integrated, best-in-class set of applicant tracking, employment and background screening services that address business and consumer needs either poorly met or not met at all by leading, nationally-branded providers of mass-market background screening solutions.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/6/prweb8567816.htm
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Wednesday, June 8, 2011
Tile flooring | Home Improvement Blog
Tile flooring
Tile flooring
Laminate flooring tiles is one of the best methods of flooring.?E 'innovative, easy and convenient.?The idea of ??laminate tile flooring was made popular in Europe.?They are available in different varieties and are inexpensive, attractive and durable.
Tile flooring
They are scratch resistant and do not cost much to maintain.?Laminate floors are used in both commercial and domestic applications.
Tile flooring
Laminate tiles are very easy to install.?The panels just click together.?Usually rest on top of a floating installation.?All laminate floors are made the same way.?The top wear layer is made of paper pulp mixed with clear melamine resin.?Under this is the design level.?This level of design is a picture or design printed on paper and strengthened with resins.?The core is usually made of durable fiberboard.
Tile flooring
Laminate flooring is the most common flooring sold today.?Laminate floors are durable and come in attractive designs.?Tile laminate usually mimic other types of flooring such as ceramic tile, wood and stone floors.?Squares can be either individual or larger squares with imitation joints.?As boards are mounted tongue-in-groove.
Tile flooring
Most of the laminates are available in tiles 7 "to 8" wide and about 4 'long.?Due to the nature of the tiles, manufacturers have focused their style to reflect the form of the tile.These include leaks in some cases.?Laminate floors are available in packs of 15 to 36, but are typically retailed by square foot price.?Most laminate flooring tiles are no guarantees ranging from 10 to 25 years but new products are starting to introduce a lifetime warranty.
Tile flooring
Some products on the market are also offering assurances that water or moisture.?Tile laminate can be installed with or without glue.?This depends on the variety you choose.?The buyer can do it himself or hire the services of a professional.
Tile flooring
Related posts:
- Decorative Ceiling Tile
- Vinyl Flooring
- Bathroom flooring
- Quick step Flooring
- Wooden Flooring
Comments are closed.
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Tuesday, June 7, 2011
Sydney Plumbers | Home Improvement With Tips On Cleanliness ...
Y?? ?????? keep ???r house ????? ??? tidy b?t ?t ?? ???? mandatory f?r a perfect life. Cleaning refers t? ??m??t everything ?? t?? world. I? a broader aspect ?t includes furniture,decors ??? ???? t?? carpets. Furniture ?r? more ?r less easy t? ????? ?? t?? ?t??r hand t?? carpets ?r? ??t ???? heavy b?t t??? ?r? tough t? ?????. If ??? ???? already t?????t ?b??t t?? total home improvement, t??? ??? ?????? t???k ?f ???r? product individually. T?? main issue behind ?t ?? t?? germs w???? ?? t?? prime source ?f ??? t?? infections ??? diseases ?r? found especially over t???? areas.
Y?? m?? keep ???r carpets ??? rugs ?? ???r living room ??? ???r bed room. T??r? ?r? people w?? even want t? ??t t?? carpets ??? rugs ?? t???r bathroom ??? kitchen. T???? carpets ?r? used ?? t?? flooring ??? ?? ??m? cases ?r? ???? used f?r t?? whole decoration. T?? carpets re generally m??? ?f different types ?f fabrics ??k? t?? yarns ??? others.
T?? materials t??t ?r? sued here ?r? generally ?? organic variety. T?? human body gets ??m? ?f t?? best advantages fr?m t???? fabrics ?? t?? ?t??r side ??? ??? observe various types ?f mold effect ??? even ??m? ?f t?? indentations. ?? w??? ??? ?r? positive ?b??t t?? home improvement home improvements especially f?r those areas w???? suffered due t? condensation over t?? concrete surface t?? small indentation gets surfaced ??? even leaks ?r? ???? seen
Thus a single thing ?? ??rt??? t??t ??? m??t ????? t???? carpets nicely w?t? t?? proper admiration ?f t?? total cleaning ?f t?? rugs. Y?? need t? ????? t?? carpets regularly w?t? t?? ???? ?f a vacuum cleaner ??? sometimes replacing t?? carpets ?f required. Y?? ??? ?? fact ????? t???? carpets w?t? t?? ???? ?f ??m? ?f t?? cleaning companies. T?? carpets ??? rugs those ?r? especially ?? t?? kitchen ??? ?? t?? bathroom ?????? b? cleaned monthly. Here using washable carpet ?? best. Try t? check t?? leaks ??? even ?t??r formation t??t ?? harmful f?r t?? housing. T?? whole house remains tidy w?t? ??m? simple changes ??k? t????. If ??? want a perfect ??? ????? housing t??? t???? things ?r? mandatory.
T?? ???? ?f Home improvement ?? mainly aspires ?? t???? factors ??? w??? ??? goes well especially w?t? t?? cleaning ?f t?? carpets ??? m?k??? ?t tidy ??? ????? without ??? water ??m???.
Visit t??? website f?r more information:
Seattle Water D?m???
Seattle Rug Cleaning
Popular Search Terms:
Source: http://plumbersinsydney.com/home-improvement-with-tips-on-cleanliness.html
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